Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.

July
July 16th is National Ice Cream Day:
Hold a good old fashioned ice cream social for employees or clients or customers complete with take home imprinted bowls

Send out ice cream scoops with copy something like, "You won't need this to scoop up (sales, savings, clients – whatever is appropriate to your promotion). We hope you'll enjoy using it on July 16th, National Ice Cream Day."

Some other designations for July that you might be interested in are:
National Recreation and Parks Month
National Blueberries Month
July 1st: Canada Day
July 4th: Independence Day
July 9th – 15th: National Therapeutic Recreation Week
July 11th: UN World Population Day
July 16th: National Ice Cream Day
July 20th: Special Olympics Day
July 23rd: Parent's Day

August
August is National Immunization Awareness Month:
Team up with a local physicians group to create awareness about the dangers of failing to get the proper immunizations. Use it as the theme of a booth at community days.

Couple the dissemination of real information with a business-to-business promotion keyed on how your business protects a prospect's business from (whatever would be logical for your business). Use medical related items to get the point across and keep you top of mind.

Some other designations for August that you might be interested in are:
National Immunization Awareness Month
Cataract Awareness Month
August 1st: National Night Out
August 6th: National KidsDay, National Fresh Breath Day
August 12th: UN International Youth Day
August 15th: National Relaxation Day
August: 19th: National Aviation Day
August 26th: Women's Equality Day, National Dog Day

September
September Baby Safety Month:
Promote awareness of baby safety issues and your business by holding safety clinics for new parents, grandparents and babysitters. Send them home with reminders in the form of imprinted baby items.

Hold a baby safety fair. Invite local police to demonstrate car seat safety; firemen to demonstrate fire hazards specifically related to babies, EMTs to demonstrate some baby first aid and local physicians to talk about food safety, choking hazards, etc. Again, send them home with reminders of safety issues and who brought them the information.

Some other designations for September that you might be interested in are:
Attention Deficit Hyperactivity Disorder (ADHD) Month
Fall Hat Month
Library Card Sign-Up Month
September 11th: Patriot Day/Anniversary of Attack on America
September 22nd: Citizenship Day
September 23rd: National Hunting and Fishing Day
September 30th: Family Health and Fitness Day
September 15th – October 15th: National Spanish Heritage Month
September 17th – 23rd: National Clean Hands Week